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US: Barack Obama & Michelle Obama’s Amazing Journey

Globe Magazine: Paul Newman’s widdow collapses

National Enquirer: Angelina Jolie Apologizes to Jen Aniston

OK!: A baby brother for Suri Cruise

Life & Style: Britney Spears’ Battle with Mental Illness

In Touch: Angelina Jolie is Pregnant Again!

Star Magazine: Twins for Jen Aniston

To Buy All of Your Favorite Celebrity Weeklies, Visit Universal News HERE!

Here’s your second Angelina Jolie cover of the week.

We just shared with you Star Magazine’s version, which talks about how Brad is betraying her on set with his sexy costar Diane Kruger.

And in OK’s world - everything with Brad and Angie is ok just dandy.

Things are going so well that they are getting married and having a baby IN WEEKS.

My question is how many weeks?

Read the rest of this entry »

What will the celebrity weeklies run on Wednesday?

Here’s this week’s predictions…

Inside the Jennifer Hudson Family Tragedy

Barack Obama vs. Bill Clinton - Big Fight?

How to Dress Like Sarah Palin for Less

More Trouble For Brangelina?

Madonna’s Twisted Double Life

Dr. Phil Headed to Divorce Court?

On Wednesday, CoverAwards reported exclusively that Bonnie Fuller was consulting for OK! Magazine and that she was overseeing the hiring of new PR people.  On the same day of our exclusive news, Lisa Dallos, who used to work with Bonnie at Us Weekly, confirmed that she and her PR firm Freud Communications were hired by OK!

Today, the NY Post is reporting that Susan Toepfer, who was most recently editing the now-defunct Hearst weekly Quick & Simple and former deputy managing editor of People, will become OK magazine’s new editor-in-chief.

Toepfer brings a tremendous amount of celebrity weekly experience to OK!  She spent nearly 15 years at People Magazine, from senior writer to deputy managing editor.

She replaces Sarah Ivens, who had come from the British version of OK! to launch the US version three years ago, reports Keith Kelly.

Meanwhile, Tom Morrissey is out as publisher and Lori Burgess, who had most recently been a senior vice president and publications director at Niche Media before she resigned suddenly in March.

OK! has also hired Trey Speegle, who had been working freelance at Radar, to be the new executive creative director. He had earlier worked at Us Weekly under Liz Betts.

Today, Hearst announced the closure of Quick & Simple - but declared it will be keeping its web site open (www.quickandsimple.com).

For how long is anyone’s guess.

This news is not surprising - especially when you look at Quick & Simple’s cover choices, which recently varied dramatically from cover to cover.

This marks good news for Bauer Publishing - which publishes the most successful women’s weekly in the U.S. — Woman’s World.

The timing of today’s announcement is not surprising, especially as we head into the holiday weekend.

For recent Quick & Simple covers as well as the Hearst company statement, make the jump.

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Pasetsky’s Cover Critique

It’s fascinating to watch the transformation of Quick & Simple’s cover.

Last week, I pointed out that Quick & Simple looked like it had a split personality.  Half of the cover featured celebs while the other half was women’s service lines.

This week it’s all about Trisha Yearwood’s “Country Cookbook!”

To make sure you get what that means, there is an arrow pointing at one of Trisha’s recipes — a 5-ingredient peach cobbler.

This cover would have been much stronger if it focused on how Trisha stays slim vs. the broader “country cookbook” line especially when you see Woman’s World’s cover.

Bottom Line: Quick & Simple is still trying to find its identity.  Recipes are a commodity and this cover will not do well on the newsstand. 

Is Quick & Simple a women’s service magazine or a celebrity magazine?

This week - who knows?

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In the new issue of Quick & Simple, you can literally turn back the clock by using a simple scent.

According to a recent study by The Smell & Taste Treatment and Research Foundation in Chicago, men guessed women wearing pink grapfruit-scented perfume to be six years younger than they actually were.

(quickandsimple.com)

Katie Couric says “My girls will not grow up to be snobs,” in the new issue of Quick & Simple.

“I’m trying to raise two girls in a normal way, despite the fact that my life is abnormal in many ways,” Couric says.  “So far, so good.  Knock on wood.  I’m trying to keep them grounded , and give them good values and be a good example.”

Katie, who lost her husband Jay Monahan to colon cancer, talks about how she handles the pressure of a high-profile gig and raising her kids alone.

“And every time I think, ‘Oh woe is me,’ I think of single mothers who work for minimum wage, and have three kids to bathe and feed when they get home from work.  It really puts everything in perspective for me.”

(quickandsimple.com)

Carrie Underwood reveals her secret in the new Quick & Simple. 

When Underwood is on the road, she takes along a copy of The Calorie King Calorie, Fat & Carbohydrate Counter by Allan Borushek, which lists chain restaurants’ menus, along with nutritional info on their offerings.