TASTE OF HOME’S SURPRISING ONLINE STRATEGY
Taste of Home is best known for its recipes, but what’s driving its online growth?
“It’s all about community,” says Jeremy Davis, Format-Studio partner, the agency that oversaw the digital strategy, architecture and visual design of TasteofHome.com.
Davis adds, “We found in our research that many of Taste of Home readers love the recipes from the magazine, but were also searching for like-minded people on the Taste of Home site.”
As a result, Tasteofhome.com features forums, groups, blogs, and other community features.
The site is also very easy to navigate and you can find all types of recipes — even for those with restricted diets. There’s a tremendous amount of dessert recipes as well as a featured recipe of the day.
The “field editors,” who are people that send in recipes to the magazine, are a big part of the success of Taste of Home magazine, and are also featured on TasteofHome.com.
If you’re looking for a web site featuring mouth-watering recipes and a robust community of foodies, check out TasteofHome.com, the online extension of Taste of Home.
For more information on Format-Studio, click here.
