A Q&A with Format-Studio’s Jeremy Davis

The publishing industry is under enormous pressure on all fronts.

One of the biggest issues of 2008 continues to be the Internet and how to develop a successful long-term digital publishing strategy.

CoverAwards sat down with Jeremy Davis, partner Format-Studio, which has worked with leading publishers including New York Magazine, New York Times, Prevention, and Glamour, among others.

CoverAwards:  What is the right way for a publisher to develop its digital strategy?

Jeremy Davis:  Every publisher needs to step back and think about what their core value proposition is and how they can leverage it to make money. 

Whenever possible, publishers should be thinking about how to leverage their current brand and content, but there are also times when they need to think about new ways of reaching their audience that doesn’t necessarily replicate how they present themselves in print. 

A good example of this can be seen in publishing sites that make effective use of user generated content.

CoverAwards:  How should a publisher develop a digital publishing strategy?

Read the rest of this entry »